Most people start by asking what colour looks nice.
The better question is: how do I want to feel in this room - and when do I spend the most time here?

Understand the Light
That answer tells you everything. A room used mainly in the evening will be shaped by lamp light, while a daytime space is ruled by natural light. If natural light matters most, consider the room’s orientation:
north-facing rooms tend to feel cooler and benefit from warmth; south-facing rooms cope well with cooler or deeper shades; east-facing rooms are soft in the morning and cooler later on; west-facing rooms come alive in the evening but can feel flatter earlier in the day.

Begin with a Colour Card
Once you’re clear on the feeling and the light, start with the colour card. Look for families and undertones that consistently appeal to you, rather than fixating on one shade immediately.

Narrow it Down Thoughtfully
Then narrow it down to sample pots - ideally no more than three per colour. If you’re choosing multiple colours for your home, keep the same rule per room. Too many options quickly become overwhelming and make it harder to trust your instincts.

Test Generously
If you can paint directly onto the wall, apply large areas to see how the colour really behaves. If that’s not possible, use lining paper - its soft off-white base gives a truer read than bright white and avoids interference from an existing wall colour. Avoid painting small patches side by side; colours influence one another and the eye struggles to read them accurately. Instead, place samples in different parts of the room so you see them in different light.
