
Pink With Purpose
October is Breast Cancer Awareness Month - and this year, your paint can do more than transform a space. Every pink shade you choose helps us support women and families affected by breast cancer.
From soft rose to bold magenta, 5% of every pink paint purchase this month will be donated to a breast cancer charity. It’s a simple way to make a real difference - one brushstroke at a time.
Find Your Perfect Pink
When it comes to choosing pink, light is everything.
In cooler, north-facing rooms, look to warmer pinks with peach or coral undertones to lift the mood and add gentle warmth.
South-facing spaces, bathed in sunshine, are ideal for cooler or muted pinks - the light naturally softens their tone and keeps the room feeling balanced.
For east- or west-facing rooms, where light changes throughout the day, try your chosen shades on a few walls and observe how they shift from morning to evening. Living with them for a few days will reveal which tone truly suits the space.